Find startup ideas from real customer pain

Most founders fail at idea discovery because they brainstorm in isolation. Use this repeatable research workflow to discover startup ideas with stronger odds of converting to revenue.

Where to find high-quality signals

  • Reddit threads in specific operator communities
  • One-star and two-star competitor reviews
  • Niche forums where workflows are discussed in detail
  • YouTube comments on workaround/tutorial content

How to filter fast

  • Is the pain recurring?
  • Are people paying for alternatives now?
  • Can you reach first users directly?
  • Can you ship a wedge in 2-4 weeks?

Recommended sequence

  1. Collect 20-30 raw pain signals.
  2. Cluster by user role and urgency.
  3. Choose one wedge where incumbents are weakest.
  4. Create a focused landing page offer.
  5. Run validation calls and decide go/no-go.

Further reading